8/24/2010

My Elevator Pitch

Over the weekend I was corresponding with an author who has agreed to be my next guest on the Secrets Blogtalk radio show. Sorry, I'm not revealing her identity just yet. We're still working out the details but I'll be announcing the next show soon and I promise it will be someone you will love hearing from (and speaking with).


In my email to her I provided all my links and information about the previous show so she could see what she was getting herself into (and she still agreed!). I wanted to give her ideas about what we might talk about and thought it would be useful to explain, in a nutshell, what this project is about. Rereading what I had written started me thinking (always dangerous).

Leslie and I have an interest in screenwriting. One of the things you learn about pitching your script is that you need to develop the ability to summarize the concept simply, concisely, and in as few words as possible.The elevator pitch. It occurred to me that it would be a good idea to have an elevator pitch for Secrets of a Romance Writer's Husband and to share it here.
  1. Men aren't complete idiots (at least not all the time) but they can do better. They need advice they can understand.
  2. Romance writers and readers, whether they realize it or not are experts, better qualified than most PhDs and relationship researchers, and are in possession of this advice.
  3. I want be a facilitator for sharing that information.
  4. If, along the way I can be a champion for the romance genre and romance in general, then I will be delighted to do what I can.

I know. Probably still too long, but I haven't mastered the art yet. Hopefully the elevator's still moving. In any case, I see a problem, the solution of which would benefit everyone involved. I see an untapped resource rich with information that would aid in solving the problem. While I have plenty of opinions (just ask Leslie), I don't have all the answers so I will need to confer with the real experts. You. I'll be asking for you help, input, and dialog, so don't be shy, we're all in this together.

4 comments:

Paula R said...

Nice post on the elevator pitch, Bruce. I am waiting to learn as much as I can from everyone. Hopefully, my input is helpful too.

Love #1 on the list for the pitch, btw...LOL!!!

Peace and love,
Paula R.

Bruce said...

Of course your input is helpful Paula. And your support is helpful AND greatly appreciated. Thanks.

JulieLeto said...

I think all you need is #1. The rest is icing.

Bruce said...

It's interesting you say that Julie. I'm interested in hearing your thoughts on why.

In my mind #1 identifies the problem. I know the hard first step is often admitting there is a problem but then you're faced with figuring out a solution. The good, understandable advice still needs to come from somewhere. Now, getting them to follow the advice is a leading-a-horse-to-water kind of thing and is a completely separate problem.

Am I being too much of a guy here, trying to fix a problem when you just want me to listen and acknowledge there is one? :-)